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CT CHOICE STORY: With 20 years of experience in the food industry and numerous achievements, along with a deep understanding of the desires of overseas Vietnamese longing for the taste of home, the CT Choice brand — carrying the slogan “Bringing Vietnamese Cuisine to the World’s Table” — was born. Its purpose is to develop ready-to-eat Vietnamese dishes that offer convenience while preserving traditional flavors. VISION & MISSION 2024 Restructure The product restructuring implemented at the beginning of 2024 reflects C&T Produce’s commitment to product optimization, focusing on research and development of high-standard traditional Vietnamese dishes for export to the U.S. and countries with Vietnamese communities. VISION To become a leading brand that brings traditional Vietnamese cuisine to the world’s table, contributing to the promotion and development of the country’s culinary heritage. MISSION To elevate Vietnamese cuisine with high-quality products and tightly controlled production processes, ensuring the authentic flavors of homeland dishes. Purpose Beyond Products Every dish we release carries the stories of Vietnamese farmers, families, and artisans. Our responsibility is to elevate those stories with respect, transparency, and long-term stewardship. 01 | Community First We invest in partner relationships, ensuring growers and makers have shared ownership over product direction, pricing, and storytelling. 02 | Flavor Integrity Ready-to-eat innovation never com
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